An Eye for Possibility.
A Lasting Connection
to Naples.
Personal guidance. Decades of Naples perspective.

A Life Connected
to Naples.
For Marcia Hawken, helping someone find—or prepare to leave—a home begins with understanding the life connected to it.
A Minnesota native, Marcia’s path to Naples included a career in fashion, retail ownership and consulting in Denver and Toronto. Each chapter strengthened the qualities her real estate clients value today: a discerning eye, an understanding of presentation, and attentive, personal service.
A Pelican Bay resident since 1996 and a Naples real estate professional since 1997, Marcia brings three decades of firsthand perspective to the community she calls home. She has watched Naples evolve while participating in the cultural, civic and recreational life that makes it such a rewarding place to live.

From Fashion to the Art
of Presenting a Home.
Before entering real estate, Marcia owned Marcia Rommel, a fashion boutique at Denver’s historic Brown Palace Hotel. Her career later took her to Toronto, where she helped launch Harry Rosen Women and expand the business to ten stores.
Through her consulting company, Hawken & Co., she worked with retailers including Danier and The Added Touch on visual planning and store presentation. Her work involved looking at a space through the customer’s eyes—understanding what drew attention, what distracted, and how thoughtful changes could make the setting more appealing.
Today, that experience informs her approach to preparing a property for sale.
Marcia has a particular strength in recognizing what a home needs to show at its best. Sometimes that means rearranging furnishings, simplifying a room or removing pieces so buyers can appreciate its proportions, light and views. Other properties benefit from carefully selected updates. Her guidance helps sellers focus their effort and resources, with recommendations tailored to the home and the expectations of today’s buyers.
Experience With
a Personal Approach.
Marcia’s real estate practice centers on luxury homes and condominiums in Pelican Bay and the surrounding Naples communities. Her years in Toronto also bring a useful perspective to helping Canadian clients navigate a move or a property sale in Southwest Florida.
Listen First
Marcia understands that a real estate decision often accompanies a larger life change. She takes time to learn what matters most to each client, from practical needs to the personal priorities that shape the next chapter. That understanding guides every recommendation she makes.
Clear Guidance
Marcia explains the options clearly, shares candid market perspective and coordinates the many details involved in a purchase or sale. She helps clients weigh opportunities, understand potential trade-offs and make informed decisions at a pace that feels right for them.
Beyond the Property
For buyers relocating from cities such as Chicago and New York, the conversation often extends beyond the property. Cultural interests, recreation and opportunities to build friendships all help determine where someone will feel at home. Marcia brings her own experience of Naples life to helping clients explore those connections.
Invested in the Community
She Calls Home.
Marcia’s connection to Naples extends well beyond real estate.
Her community involvement includes the Pelican Bay Property Owners Association and the Pelican Bay Women’s League. She serves on the Environmental Committee of the League of Women Voters and is a member of the Naples Historical Society.
Marcia is also called upon to advise the Pelican Bay Foundation, sharing her perspective on the needs and expectations of new homeowners. Drawing on her daily conversations with buyers and her thirty years as a resident, she helps the Foundation consider how its offerings and services might evolve to support Pelican Bay’s growth and serve the community in the years ahead.
The arts are an important part of Marcia’s life. She supports Artis—Naples through an annual contribution and as a Friends of Canada contributor, actively enjoying the group’s social events and connections. She also contributes to Friends of Art and the Metropolitan Opera, reflecting her longstanding appreciation for the cultural institutions that enrich Naples and her life beyond it.
An enthusiastic, active golfer, Marcia enjoys the friendships, outdoor life and sense of belonging that make Naples special. She values opportunities to help newcomers discover the activities and organizations that reflect their own interests.
After thirty years in Pelican Bay, she continues to take an active interest in its future—supporting its cultural life, caring about its environment and helping others discover their own place within it.
Professional Expertise.
Personal Perspective.
Marcia combines professional education with decades of firsthand Naples experience, bringing both market knowledge and a resident’s perspective to every client relationship.
Professional Recognition
Elite GUILD
Certified Luxury Home Marketing Specialist
